Apparently Unilever is trying to invent ice cream that can be sold at room temperature then frozen at home. I personally think this is awesome. I’d happily store loads of tubs in the cupboard just in case.
http://business.timesonline.co.uk/tol/business/industry_sectors/consumer_goods/article6807139.ece
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One Comment
what a weird sounding idea. the trouble i see with this is that they wont be able to sell the best selling ones and this will only be for the cheaper plain flavours, which makes this seem almost un-nessasery as only a tiny amount will be sold like this.