You may have guessed I was struggling to come up with witty titles at this stage. Anyway, back to the matter at hand. Ecover’s latest campaign is a project with Water Aid to help supply villages in Ethiopia with access to water. To help promote the project, they have Natalie Imbruglia telling us how important water is and that it is a shared resource.
Following on the heels of the Energy Saving Trust video we talked about last week, it seems that using videos to communicate sustainability messages is a pretty effective media. If a funky music video or famous singer helps you watch the video, then so be it. Getting the message out there is the key.
Of course, I hardly recognised the blond version of Natalie Imbruglia…
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